Google Just Changed Cold Email. Here's What You Need to Know


  • Google announced new policies for 2024 impacting cold email practices.
  • Speculation about the decline of cold outbound strategies due to the changes.
  • Emphasis on changes affecting lead generation strategies.
  • Google and Yahoo mandate mass email senders to authenticate using SPF, DKIM, and DMARC.
  • Importance of authentication methods for preventing spam and phishing attacks.
  • Requirement to set up SPF, DKIM, and DMARC email authentication for domains.
  • Introduction of one-click unsubscribing for better user experience.
  • Emphasis on prompt processing of unsubscribes within two days.
  • Enforcement of a low spam complaint rate threshold of 0.3% by both providers.
  • Assurance that the changes are manageable for cold emailers, especially for Google
  • Workspace accounts.
  • Recommendation to maintain a strong email pool, rotate emails, and limit daily sends to 50 per email.
  • Highlighting the importance of warming up emails properly.
  • Mention of Instantly Accelerator’s guidance on authenticating with DKIM, DMARC, and SPF records.
  • Reiteration that recent Google changes are not a significant issue with proper adaptation.
  • Emphasis on fundamentals for successful cold emailing: good offer, copy, technical setup, and targeting.
  • Promotion of a cold email software (Instantly.AI) to bypass Google changes and prevent domain flagging.
  • Encouragement to check out the linked video for learning cold email strategies in 2024.

Visa Master Card Must Pay!


  • Visa and Mastercard faced a $5.54 billion lawsuit, and the court has approved the settlement.
  • Businesses had to pay high processing fees for every credit card transaction, affecting even small businesses.
  • Visa and Mastercard were accused of monopolizing fees, leading to the lawsuit.
  • The settlement period covers transactions from January 1, 2004, to January 25, 2019.
  • The claim submission deadline is May 31, 2024.
  • Envelopes with claim information started mailing out on December 1, and recipients should expect them by January.
  • Claimants can submit their claims through a secure website mentioned in the video.
  • The filing deadline is May 31, 2024, and claimants are urged to wait for the mail before filing.
  • The video also briefly mentions a separate Equifax settlement that viewers may find valuable.
  • Viewers are encouraged to subscribe and engage with the video for community
  • interaction and future updates.